The 12 Brand Archetypes

The Creator

Inspirational. Daring. Provocative.
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Example Brands

LEGO logo
Apple logo
Adobe logo

If it can be imagined, it can be created.

The Creator brands are the innovators. Ambitious and unique, they love to think outside the box, they take calculated risks and they welcome a challenge. They promote authenticity, staying true to themselves and continually expressing who they are and what they stand for. They may appear eccentric but they’re definitely not fickle. Creator brands inspire with their resourcefulness and creative ideas. They usually develop a loyal fan base and they stimulate their target audience to dream big, create and innovate. You never know what they will come up with next but whatever it is, you can expect them to deliver something grand and original.

The Creator

Color Palette Example

"See potential everywhere and uncover originality with liberated imagination."

You can’t charm the Creator audience with cheap or mass-produced items. A Creator customer makes purchases that reflect their high quality standards and their love for self-expression. However, this doesn’t necessarily mean that the Creator audience only buys high end products. They are doers who love to create and to shape and beautify their environment.

The Creator

Real World Branding Example

How to Use This Archetype

Many brands in the fields of marketing, design and technology are of the Creator archetype. A brand that is innovative, has a strong vision and that reworks and improves old systems and processes, can be viewed as a Creator brand. They focus on premium quality and enduring value and they will market their products and services in an esthetically pleasing way, maybe even comparing their offering to a work of art. Additionally, the Creator archetype suits brands that contain an element of do-it-yourself as they foster their audience’s creative learning and development.

Hi, I'm Brian!

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Brian Morrison is a Branding, Graphic & Web Designer with over 20 years of experience.

  • Branding & Logo Design
  • Website Design
  • Graphic & Print Design
  • Social Media Marketing
  • Business Automation

Brian Morrison has a unique ability to tell fascinating brand stories through design, which helps businesses connect with their customers in a meaningful way. His work is both delightful and purposeful, and he is passionate about helping businesses communicate their message effectively.

Brian’s skills as a graphic designer, web designer and brand builder make him an invaluable asset to your business when you’re looking to stand out from the competition.

The Creator

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